On 31 December,  Mestalla hosted the 'Nochevieja Coliseo Mestalla', one of the most attended New Year's Eve parties in the city of Valencia, where more than 4,000 people gathered to enjoy a great leisure and entertainment experience organised by Grupo Memorable, the Club's Official Entertainment Partner.

The event held just a few hours before the match against Villarreal CF on Matchday 19, took place without incident, was well attended and posed a logistical challenge, with a set-up and dismantling operation in record time to adapt the facilities of LaLiga's most historic stadium to the development of an event of great characteristics and then return them to their usual state for the match on 2 January.

The dismantling after the party was carried out in just 8 hours in which lighting equipment was removed from the Camp de Mestalla and attached to a trust structure of more than 700 metres, stage and sound structures, electrical installations added for the event, air regenerators and recuperators, anti-avalanche fences, cloakrooms, chemical toilets, food trucks, bars, fridges and freezers... In addition to the cleaning of the stadium's interior corridors, thousands of Valencianistas would enter the stands in the following hours on a night when the Camp de Mestalla had a capacity of 44,973 spectators, the fourth best. 973 spectators, the fourth highest attendance so far in the 2023-24 season.

At the event, which had a Purple Point to prevent and act in the event of potential situations of violence or abuse against women, health measures were taken to the utmost, as well as evacuation, safety and emergency protocols, validated by the competent bodies. The operation was congratulated by the authorities involved in supervising the event.

This first experience, in which Valencia CF made its stadium available to the Memorable Group and in which the promoter was in charge of the organisation of the event, serves to position Mestalla as a venue for the development of major events, a line of work on which the Club has begun to work decisively to extrapolate it to the New Stadium, which will be conceived as a destination venue and will have a segmented offer for all audiences 365 days a year.